Make (formerly Integromat) is an Integration Platform as a Service (iPaaS) that enables users to automate workflows by visually connecting different applications and services. It utilizes a drag-and-drop interface where users build 'scenarios' by linking together 'modules' that represent actions or triggers in various apps. This visual approach provides a clear and intuitive way to design complex, multi-step automations. Make's unique value lies in its powerful features, including advanced error handling, the ability to work with data structures like arrays and JSON, and a vast library of pre-built app integrations, making it suitable for both simple tasks and sophisticated business process automation.